Bait Cloud Trout Formula

Bring the fish to you with BaitCloud™ Fish Attractant. Simply toss the ready-to-use sphere overboard, drop it down an ice hole, or throw from shore to your intended fishing spot. This biodegradable sinking ball is made from amino acids and proven...

Berkley Gulp! Alive! Minnow Half Pint

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...

Lelands Mini Magnet Jig Head 1/200oz 5pk

Jig Heads for Leland's Mini Magnet.  1/200oz Gold jigs in a 5 pack.

Trout Magnet 1/64oz 25 Pk Jig Heads

• UNIQUE SHAD DART HEAD SHAPE: Creates unique action with any jig body. • SMALL BARB ON BACK OF HOOK: Holds plastic bodies on hook. • BALANCED HOOK AND LURE:Designed to be used with and balance the Trout Magnet...

Berkley PowerBait Natural Aniseed

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Powerbait Royal Rave

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Powerbait Tequila Fire Garlic and Worm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Powerbait Bumble Bee

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Powerbait Worm Scent Tequilla Fire

Smells and tastes like your favorite scents Crystalina glitter reflects light and increases visibility Now available in popular Aniseed scent! New Tequila Colors feature either worm or garlic worm scent with a fishable "Tequila Worm" in the jar

Strike King Mr. Crappie Jig Head 1/32oz

It's crappie time! The deep brush piles are about to be shaking! Drop one of these down there and see for yourself.

Berkley Powerbait Chroma-Glow White Crappie Nibbles

Glowing formula nibbles Glow the Color You See! Soft, yet long lasting, petite, preformed nibbles are easy to use with less mess Slowly disperses scent cloud to attract crappie and panfish for more bites Non-floating formula - ideal for tipping jigs or...

Berkley Gulp! Crappie Nibbles

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley - PowerBait® Natural Scent Trout Bait - Garlic

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Powerbait Showtime Shine

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley Gulp! Mini Emerald Shiner

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES   Replaces the real thing Water-based formula has lifelike taste and...

Berkley Gulp! Mini Watermelon Pearl Minnow

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES   Replaces the real thing Water-based formula has lifelike taste and...

Trout Magnet 9 Piece Pack

The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait and tackle shop or regionally at participating...